Corporate

About us: With an experience of 30 years in mobile telecom applications, based in Geneva, Paris , Africa and Asia, we are relying on world wide network of independent content producers, our company can count on many references of providing content in various languages to famous electronic (mobile, web, ITV, public displays) and traditional broadcasters (press, radio, TV).

Mission: We deliver customized content and applications with Press agency of the digital era, Mobincom combines the best of both worlds, media and IT industries. As a network of professional developpers and highly specialized content producers, information's credibility, deontology and processes reliability are our key central values. As young and innovative teams of new media specialists for emerging markets, we combine coherent technical skills with flexible and competitive business visions.

Vision. In the information society, messenger and mail key internet applications (information, data, metadatas) will be one of the most central resources to transform to mobile markets. Demand for content has been in perpetual growth for the last 10 years and tomorrow's leaders will be the ones able to combine high quality services and competitive business models with easy to use fast and reliable applications, a strong focus on precise content indexation and target community segmentation in new emerging countries. (Africa, Arabic counties, Asia and South America).

For all types of customer, our main services are to produce tailored made content, including security features (content filtering) combined with consulting services in marketing and content strategy with multi-media / multi-lingual offerings.

Mobincom Consulting

Mobile operators

We have an unrivalled track record of partnering with mobile operators to deliver significant value to their businesses. We work with the boards of leading players in the industry on key strategic and operational problems to help set appropriate direction for their businesses. We help operators build the case for establishing new business ventures, support them change processes, and help guide service development. Our proposition development team supports operators developing mobile services to assess market conditions, and establish go-to-market approaches. We help operators identify optimal market-entry models, segmentation strategies and partnership models. This includes:
- fixed–mobile convergence (FMC) propositions
- mobile media
- mobile broadband
- mobile virtual network operators.

more information on our web site www.mobincom.com

Strategy consulting

- Strategy development and business planning
- Market strategy
- Technical strategy
- Regulation and policy development
- Economic modelling and cost analysis

Implementation

- Wireless network rollout
- Procurement support
- Project and programme management
- Product Planning
- Market planning
- Business continuity planning and application evergreen philosophy
- Review
- Tariffing and profitability analysis
- Operational performance review

Product Marketing Solution

However, being able to devote in-house resources to proposition development and product marketing is often impossible given today’s rapid pace of change. Mobincom consulting offers practical experience of creating new go-to-market strategies for existing or new product or service lines including:
Product creation
How to create a market-led strategy linking technical, commercial and operational aspects to deliver a winning market formula.
Market positioning
How to define and defend a market position and improve product positioning through building a thorough knowledge of the solution, its strengths and weaknesses.
Sales and marketing
How to identify likely customer prospects, develop and manage the sales funnel and manage channel partners.
Pricing
Determining optimum pricing strategies and “what-if” scenarios in the event of competitive response.
Business modelling
Developing comprehensive profitability models including margin analysis plus identifying opportunities to reduce costs and increase contributions by understanding the value chain and client needs.
Support
Understanding the impact of the product on the business, including resourcing, process and technology or support platform requirements.
Roadmap
How to enhance the product offering with additional value added products and services controlled and developed by you.

The Content Market vision

PROJECTS and VISIONS

Since 2001, we contributed in thinking and designing the future trends of the information society for emerging markets like in Africa and Asia.

The African Mobile Content Services Market, finds that the market is set to grow by an average of 15% up until 2013. Content users are no longer just downloading content, they are sharing, personalising and creating content. At the same time, mobile content services are moving towards business communication and mobile advertising. "The future of mobile content services is in transition from SMS and MMS to instant messaging,," notes Stéphane von Rakowski CEO Mobincom Telecom Group. "Building of mobile content communities and sharing own content through blogs is becoming a norm." Consumers and corporate users are using content services as a form of communication with clients and as a way of building communities. However the difficulty in differentiating among mobile content services is proving to be a hindrance for companies operating in this market. Mobile content providers offer similar products making market penetration and customer loyalty a challenge. "Continuous innovation and provision of quality customers service is one way mobile content providers can differentiate their services in the market," explains CEO Mobincom. "Creating a variety of customised services based on customers' needs would be an effective approach to use when creating content."

SMS- Chat / Mail, short content services

Based on our unique integrated Service Delivery Platform our SMS chat and mail and SMS Alerts Services have been successfully informing mobile users since 2002. Focused on revenue generating and youth targeted topics, our services combine journalistic excellence and a perfect knowledge of the constraints of mobile publishing.

Produced in the local languages and organized by thematic channels, SMS services are provided by various means of real time and automatic delivery, such as XML, RSS, NewsML, e-mail or any specific "customer" adaptation to fit client requirements. As we are 100% confident about the accuracy and the reliability of our content.

Just one click to access to simple chat and mail! we can adapt our current services and produce tailor made content to full fill your needs. Please feel free to come us and to request an offer for your specific languages, for other content themes or for different refresh rates.

MMS- WAP services

Based on our unique network of specialized, native journalists and multimedia producers, our MMS News and MMS Alerts Services have been successfully informing mobile users since 2003. Focused on revenue generating and youth targeted topics, our services combine journalistic excellence and a perfect knowledge of the constraints of mobile publishing.
All newswires have a version with related image and optional hyperlinks. Produced in local languages and organized by thematic channels, MMS services are provided by various means of real time and automatic deliveries, such as XML, RSS, NewsML, e-mail or any specific "customer" adaptation to fit client requirements. As we are 100% confident about the accuracy and the reliability of our content, ATC keeps full editorial liability on the provided content.
In addition to the existing batch of channels based on daily or bi-daily deliveries, we can adapt our current services and produce tailor made content to full fill your needs. Please feel free to come us and to request an offer for your specific languages, for other content themes or for different refresh rates.

Communities and Blogs

- Access to millions of blogs, social networks, feeds.
- Blog and feed search, personalized subscription.
- Easily add local blog platforms and social networks.
- User Generated Content sources

Games

Our mobile games offer is quite large (more than 380 different offline games )and reflects teachings of the past years of m-gaming. Based on the content of a few qualified content partners, our games portfolio focuses on content with proven success. In addition to the mobile edition of major games brands, we focus on easy-to-use, addictive games where added value and gameplay can simply and rapidly be understood by end-users when evaluating the purchase opportunity. Based on Java, games are provided in a one shot delivery of full stock or with monthly updates of content. Versions for each handsets category will be provided, based on the standard specifications of the most common 400 handsets of the major international brands. In terms of business models, games can provided with a pure revenue share model and fixed fee per download model. On demand, games can be localized to adapt the games themselves and/or their playing instruction. Tailor made game production is also possible.

Ringtones and Logos

Let your client personalize their mobile with high quality pictures of Hollywood celebrities, beautiful landscapes, funny logos, weird images or original artworks. We have more than thousand’s of photos under licence and stay always available to full fill a need not yet covered.
Produced and stored as high resolution content, all our images are perfectly adapted for mobile phones with different formats (square, vertical, horizontal) and unlimited resizing possibilities. These contents can be provided in a one shot delivery of full stock, with monthly updates of content or fully hosted on our WAP server with complete UAP (user agent profile) detection for more than 400 handsets. Content can be viewed and selected for delivery in a simple catalogue.

Content Filtering

Description: The Hornet content filter allows specification of list of sensitive keywords. Depending on the application or SP a different list can be used.
Once such a keyword is found in a MT SMS or MMS the particular message is taken out of the data stream and stored for manual approval
Operator monitoring staff can retrieve stored messages and manually approve or reject these messages. Once a message is approved the message is sent to its recipient. A rejected message is deleted.

- Two classes of operator monitoring staff can be defined - the staff that specifies the relevant keywords - the staff that approves or rejects the messages

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